/* Patagonia Analytics. Tokens del paquete de marca (kit/brand/tokens.css, sin cambios) y estilos del mock aprobado
   (kit/reference/mock-landing.html), pasados de estilos en línea a clases. No se escriben colores sueltos: solo var(--…). */
:root{
  --brand-yellow:#FED317;--brand-black:#000000;--brand-gray:#9F9F9E;--brand-charcoal:#343435;
  --ink:#212529;--ink-muted:#4F5866;--surface:#FFFFFF;--surface-alt:#F4F5F6;--surface-dark:#212529;--line:#DADDE1;--data-neutral:#BFC3C8;
  --font-sans:"Roboto",system-ui,sans-serif;
  --space-1:8px;--space-2:16px;--space-3:24px;--space-4:48px;--space-5:96px;
  --radius-sm:4px;--radius-md:8px;--radius-lg:16px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--surface);color:var(--ink);font:400 17px/1.55 var(--font-sans);overflow-x:hidden}
img,svg{max-width:100%}
a{color:var(--brand-charcoal)}a:hover{color:var(--brand-black)}
input,textarea,button{font:inherit}
:focus-visible{outline:3px solid var(--brand-black);outline-offset:3px;border-radius:2px}
.oscuro :focus-visible{outline-color:var(--brand-yellow)}
.saltar{position:absolute;left:-9999px;top:8px;background:var(--brand-yellow);color:var(--brand-black);padding:12px 16px;border-radius:var(--radius-md);z-index:10}
.saltar:focus{left:8px}
.contenedor{max-width:1200px;margin:0 auto;padding-left:24px;padding-right:24px}
.visualmente-oculto{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Botones */
.boton{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:15px 26px;border-radius:var(--radius-md);font-weight:700;text-decoration:none;border:0;cursor:pointer}
.boton-primario{background:var(--brand-yellow);color:var(--brand-black)}
.boton-primario:hover{color:var(--brand-black);filter:brightness(.96)}
.boton-secundario{color:var(--ink);border:1.5px solid var(--ink);background:transparent}
.boton-secundario:hover{background:var(--surface-alt);color:var(--ink)}

/* Encabezado */
.cabecera{background:var(--surface);border-bottom:1px solid var(--line)}
.cabecera .contenedor{padding-top:20px;padding-bottom:20px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px}
.marca{display:flex;align-items:center;text-decoration:none}
.marca img{height:64px;width:auto;display:block}
.menu{display:flex;flex-wrap:wrap;align-items:center;gap:8px 28px;font-size:15px}
.menu a{color:var(--ink);text-decoration:none}
.menu a:hover{text-decoration:underline}
.menu .boton{padding:12px 20px;font-weight:500;font-size:15px}
.menu .boton:hover{text-decoration:none}
.boton-menu{display:none;align-items:center;justify-content:center;width:44px;height:44px;border:1px solid var(--line);border-radius:var(--radius-md);background:var(--surface);color:var(--ink);cursor:pointer}
@media (max-width:760px){
  .boton-menu{display:inline-flex}
  .menu{display:none;width:100%;flex-direction:column;align-items:flex-start;gap:4px;padding-top:8px}
  .menu.abierto{display:flex}
  .menu a{padding:10px 0;min-height:44px;display:flex;align-items:center}
  .menu .boton{margin-top:8px;padding:12px 20px}
}

/* Etiquetas y títulos */
.etiqueta{margin:0 0 12px;font-size:14px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--brand-charcoal)}
.etiqueta-barra::before{content:"";display:inline-block;width:32px;height:4px;background:var(--brand-yellow);border-radius:2px;vertical-align:middle;margin-right:12px}
.titulo-seccion{margin:0 0 48px;font-size:clamp(30px,3.4vw,42px);line-height:1.12;letter-spacing:-.015em;max-width:740px}

/* Inicio */
.inicio{display:flex;flex-wrap:wrap;align-items:stretch}
.inicio-texto{flex:1 1 520px;min-width:0;display:flex;justify-content:flex-end}
.inicio-texto>div{max-width:600px;width:100%;padding:80px 48px 96px 24px;display:flex;flex-direction:column;justify-content:center}
.inicio h1{margin:0;font-weight:700;font-size:clamp(38px,4.6vw,56px);line-height:1.08;letter-spacing:-.01em}
.inicio .bajada{margin:28px 0 0;font-size:20px;max-width:540px}
.acciones{margin-top:40px;display:flex;flex-wrap:wrap;gap:14px}
.inicio-visual{flex:1 1 480px;min-width:0;background:var(--surface-alt);display:flex;align-items:center;justify-content:flex-start;padding:64px 24px 64px 48px}
.historieta{width:100%;max-width:620px}
.historieta img{width:100%;height:auto;display:block}
.tarjeta-oscura{width:100%;max-width:620px;background:var(--surface-dark);border-radius:var(--radius-lg);padding:24px}
.tarjeta-oscura img{width:100%;height:auto;display:block}
@media (max-width:760px){
  .inicio-texto>div{padding:56px 24px 48px}
  .inicio-visual{padding:32px 24px}
}

/* Carrusel (variante «carrusel» del inicio) */
.carrusel{width:100%;max-width:620px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:24px}
.caso[hidden]{display:none}
.caso-cabecera{display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px;margin-bottom:12px}
.caso-sector{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--brand-charcoal)}
.caso-simulado{font-size:13px;padding:2px 10px;border-radius:999px;background:var(--brand-yellow);color:var(--brand-black);font-weight:500}
.caso-pregunta{margin:0;font-size:15px;color:var(--ink-muted)}
.caso-conclusion{margin:6px 0 16px;font-size:21px;font-weight:700;line-height:1.25}
.caso svg{width:100%;height:auto;display:block}
.caso-tecnicas{margin-top:14px;display:flex;flex-wrap:wrap;gap:8px}
.caso-tecnicas span{font-size:13px;padding:4px 10px;border:1px solid var(--line);border-radius:999px;color:var(--ink-muted)}
.carrusel-controles{margin-top:16px;display:flex;align-items:center;justify-content:space-between;gap:8px}
.carrusel-controles button{min-width:44px;min-height:44px;border:1px solid var(--line);border-radius:var(--radius-md);background:var(--surface);color:var(--ink);cursor:pointer;display:inline-flex;align-items:center;justify-content:center}
.puntos{display:flex;gap:4px}
.puntos button{border:0;background:transparent}
.puntos button span{width:10px;height:10px;border-radius:50%;background:var(--data-neutral);display:block}
.puntos button[aria-current="true"] span{background:var(--brand-charcoal)}
.contador{font-size:14px;color:var(--ink-muted);min-width:3.5em;text-align:center}

/* Problema */
.problema{padding-top:96px;padding-bottom:32px}
.dos-columnas{display:flex;flex-wrap:wrap;gap:40px;align-items:flex-start}
.problema h2{flex:1 1 380px;margin:0;font-size:clamp(30px,3.4vw,42px);line-height:1.12;letter-spacing:-.015em}
.problema .texto{flex:1 1 420px;display:flex;flex-direction:column;gap:18px;color:var(--ink-muted)}
.problema p{margin:0}

/* Servicios */
.servicios{padding-top:64px;padding-bottom:96px}
.rejilla{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:20px}
.servicio{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:28px;display:flex;flex-direction:column;gap:14px}
.servicio h3{margin:0;font-size:21px}
.servicio p{margin:0;color:var(--ink-muted);font-size:16px}
.servicio .entregable{margin-top:auto;font-size:14px}

/* Preguntas */
.preguntas{background:var(--surface-alt)}
.preguntas .contenedor{padding-top:88px;padding-bottom:88px}
.preguntas .titulo-seccion{margin-bottom:40px}
.rejilla-preguntas{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:16px;list-style:none;margin:0;padding:0}
.rejilla-preguntas li{background:var(--surface);border-radius:12px;padding:22px 24px;font-size:19px;font-weight:500}
@media (max-width:400px){.rejilla-preguntas{grid-template-columns:1fr}}

/* Método */
.metodo{padding-top:96px;padding-bottom:96px}
.pasos{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:28px}
.pasos li{border-top:3px solid var(--ink);padding-top:20px}
.pasos li:last-child{border-top-color:var(--brand-yellow)}
.pasos .numero{font-weight:700;font-size:15px;color:var(--brand-charcoal)}
.pasos h3{margin:8px 0 10px;font-size:21px}
.pasos p{margin:0;color:var(--ink-muted);font-size:16px}

/* Proyecto */
.oscuro{background:var(--surface-dark);color:var(--surface)}
.oscuro a:not(.boton){color:var(--surface)}
.proyecto .contenedor{padding-top:96px;padding-bottom:96px;display:flex;flex-wrap:wrap;gap:56px;align-items:center}
.proyecto .texto{flex:1 1 420px;min-width:0}
.proyecto .etiqueta{color:var(--brand-yellow)}
.proyecto h2{margin:0;font-size:clamp(32px,3.8vw,48px);line-height:1.08;letter-spacing:-.015em}
.proyecto p{margin:22px 0 0;font-size:18px;color:var(--line)}
.proyecto p+p{margin-top:16px}
.temas{margin-top:32px;display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0}
.temas li{font-size:14px;padding:7px 14px;border:1px solid var(--brand-gray);border-radius:999px;color:var(--line)}
.cifras-cec{margin:32px 0 0;display:grid;grid-template-columns:repeat(auto-fit,minmax(140px,1fr));gap:16px}
.cifras-cec div{border-top:3px solid var(--brand-yellow);padding-top:10px}
.cifras-cec dt{font-size:14px;color:var(--line)}
.cifras-cec dd{margin:0;font-size:32px;font-weight:700;color:var(--brand-yellow);font-variant-numeric:tabular-nums}
.proyecto .fuente{font-size:14px;color:var(--data-neutral)}
.proyecto .boton{margin-top:36px}
.proyecto .visual{flex:1 1 460px;min-width:0}
.captura-enlace{display:block;border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--brand-charcoal)}
.captura-enlace img{display:block;width:100%;height:auto}
.captura{aspect-ratio:16/10;background:var(--brand-charcoal);border:1px dashed var(--brand-gray);border-radius:var(--radius-lg);display:flex;align-items:center;justify-content:center;text-align:center;padding:24px;color:var(--data-neutral);font-size:15px}

/* Contacto */
.contacto{padding-top:96px;padding-bottom:96px}
.contacto .dos-columnas{gap:56px}
.contacto .texto{flex:1 1 380px;min-width:0}
.contacto h2{margin:0;font-size:clamp(30px,3.4vw,42px);line-height:1.12;letter-spacing:-.015em}
.contacto .texto>p{margin:22px 0 0;color:var(--ink-muted)}
.datos-contacto{margin-top:32px;display:flex;flex-direction:column;gap:10px;font-size:16px;font-style:normal}
.datos-contacto span{color:var(--ink-muted)}
.formulario{flex:1 1 460px;min-width:0;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:32px;display:flex;flex-direction:column;gap:18px}
.fila{display:flex;flex-wrap:wrap;gap:18px}
.fila .campo{flex:1 1 200px}
.campo{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:500}
.campo input,.campo textarea{border:1px solid var(--ink-muted);border-radius:var(--radius-md);padding:0 14px;font-weight:400;font-size:16px;color:var(--ink);background:var(--surface);width:100%}
.campo input{height:46px}
.campo textarea{padding:12px 14px;resize:vertical;min-height:130px}
.campo .ayuda{font-weight:400;color:var(--ink-muted)}
.trampa{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.formulario .boton{align-self:flex-start;font-weight:500;font-size:16px;padding:15px 28px}
.formulario .boton[disabled]{opacity:.6;cursor:progress}
.estado-envio{margin:0;font-size:15px;min-height:1.5em}
.estado-envio.ok{color:var(--ink);font-weight:500}
.estado-envio.error{color:var(--ink);font-weight:500;border-left:4px solid var(--brand-black);padding-left:10px}
.nota-privacidad{margin:0;font-size:14px;color:var(--ink-muted)}
@media (max-width:400px){.formulario{padding:20px}}

/* Pie */
.pie{background:var(--surface-dark);color:var(--line);font-size:14px}
.pie .contenedor{padding-top:36px;padding-bottom:36px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px}
.pie nav{display:flex;flex-wrap:wrap;gap:24px}
.pie a{color:var(--line)}
.pie-marca{background:linear-gradient(var(--ink-muted),var(--ink-muted)) center top/calc(100% - 48px) 1px no-repeat;padding-top:20px!important;align-items:center}
.pie-marca p{margin:0;font-size:13px;line-height:1.5;color:var(--data-neutral)}
.pie-marca img{display:block;height:28px;width:auto}
.pie .enlace{background:none;border:0;padding:0;color:var(--line);text-decoration:underline;cursor:pointer;font-size:14px}

/* Aviso de medición (Google Analytics solo con consentimiento) */
.aviso-analitica{position:fixed;left:16px;right:16px;bottom:16px;max-width:560px;margin-left:auto;background:var(--surface);color:var(--ink);border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:0 8px 24px rgba(0,0,0,.12);padding:20px;z-index:20;display:flex;flex-direction:column;gap:12px}
.aviso-analitica[hidden]{display:none}
.aviso-analitica p{margin:0;font-size:15px}
.aviso-analitica div{display:flex;flex-wrap:wrap;gap:10px}
.aviso-analitica .boton{padding:10px 18px;font-weight:500}

/* Caso simulado (PA-007) */
.caso-portada{background:var(--surface-alt)}
.caso-portada .contenedor{padding-top:64px;padding-bottom:48px}
.caso-portada h1{margin:0;font-size:clamp(32px,4vw,48px);line-height:1.1;letter-spacing:-.01em;max-width:860px}
.caso-portada .bajada{margin:20px 0 0;font-size:19px;max-width:760px}
.caso-aviso{margin:24px 0 0;max-width:760px;background:var(--surface);border-left:4px solid var(--brand-black);padding:12px 16px;font-size:15px;color:var(--ink)}
.caso-resumen{padding-top:48px}
.caso-resumen h2,.caso-capitulo h2{margin:0 0 16px;font-size:clamp(24px,2.6vw,32px);line-height:1.15}
.caso-resumen ul{margin:0;padding-left:20px;max-width:820px}
.caso-resumen li{margin-bottom:10px}
.caso-capitulo{padding-top:64px}
.caso-capitulo p{max-width:820px}
.caso-dos{display:grid;grid-template-columns:270px 1fr;gap:40px;align-items:start}
.caso-vineta{width:100%;height:auto;display:block}
.caso-figura{margin:28px 0;max-width:720px}
.caso-figura img{width:100%;height:auto;display:block;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg);padding:16px}
.caso-figura figcaption{margin-top:8px;font-size:14px;color:var(--ink-muted)}
.caso-lista{max-width:820px;padding-left:22px}
.caso-lista li{margin-bottom:10px}
.caso-tabla-envoltura{max-width:820px;overflow-x:auto;margin:28px 0}
.caso-tabla{width:100%;border-collapse:collapse;font-size:15px}
.caso-tabla caption{text-align:left;font-weight:700;margin-bottom:8px}
.caso-tabla th,.caso-tabla td{padding:8px 10px;border-bottom:1px solid var(--line);text-align:right}
.caso-tabla th[scope=row],.caso-tabla thead th:first-child{text-align:left;font-weight:400}
.caso-tabla thead th{font-weight:700;border-bottom:2px solid var(--brand-black)}
.caso-tabla td:last-child{font-weight:700}
.caso-figura-marco{overflow-x:auto;-webkit-overflow-scrolling:touch}
.caso-desliza{display:none;margin:6px 0 0;font-size:13px;color:var(--ink-muted)}
.caso-detalle{margin:24px 0;max-width:820px}
.caso-detalle summary{cursor:pointer;font-weight:700;min-height:44px;display:flex;align-items:center}
.caso>section:last-of-type{padding-bottom:96px}
.enlace-caso{display:inline-block;margin-top:16px;margin-left:12px;color:var(--surface);font-weight:500}
@media (max-width:760px){.caso-dos{grid-template-columns:1fr;gap:20px}.caso-vineta{max-width:320px}.caso-figura-marco img{min-width:560px}.caso-desliza{display:block}}